Who we are

Like many of us, I had a dream: to be a mother.

In April 2021, I discovered that this dream was about to come true! A pregnancy, a new world and a thousand and one questions. I wanted to be perfect, I didn't want to fail at anything, and so I immersed myself in information and more information, half lost, half aimless, without knowing what was right or wrong.

I bought several items, without knowing if they were good or not. Deep down, I felt completely lost, I just wanted to do the right thing, without knowing how to do it.

Over time, I began to learn to filter information better, to look at things and think twice, I began to trust my innate instinct! Combined with scientific articles, well-founded information that respects children and their natural development.

When did we lose ourselves? When did we start putting our innate instinct aside to do what society says is right? When did we stop loving? Yes, loving! Refusing to hold our babies because they will become addicted to LOVE, letting them sleep alone, letting them cry, stopping interacting with them.

We live in a fast-paced world like never before, we live at a fast pace and we don't give our babies time to discover the world through their hands, feet, eyes and mouth.

INATO is much more than selling shoes, it is about freedom, about love and about trusting our own instincts!